COVID Information and Resources - Updated 1.19.2021
Digital Marketing Promotions
Technical Diploma
Why choose Digital Marketing Promotions?
- Start your career in marketing with a solid foundation in the digital strategies needed to be effective.
- Perfect career for those with a creative streak and a strong desire to move people to action.
- Enjoy employment opportunities in nearly every type of organization.
Traditional advertising is not the only way to promote products and services. Today’s businesses rely on digital marketing promotions to provide meaningful content to consumers and allow themselves to be found quickly and easily online.
Program Locations
Marshfield Campus
2600 West 5th Street
Marshfield, WI 54449
Stevens Point Campus
1001 Centerpoint Drive
Stevens Point, WI 54481
Wisconsin Rapids Campus
500 32nd Street North
Wisconsin Rapids, Wisconsin 54494
Length of Program: Short Term
Credits: 17
Start Dates: Fall and Spring
Start at any time or location by taking general education courses.
What You'll Learn
The Digital Marketing Promotions technical diploma prepares students to communicate with customers with an emphasis on the use of technology and digital media. Graduates are able to use graphic design and video editing software to create a variety of promotional materials to be used by traditional or online businesses.
Courses are taught using hands-on projects that create marketing content using Adobe Photoshop, Illustrator, and InDesign for visual design. You’ll also use Adobe Premiere to design and create videos. Finally, an emphasis is placed on social media content, learning best practices for email marketing (SEM), and the use of analytics for better decision making.
Estimated Entire Program Cost
Cost based on the 2020/2021 academic calendar year.
- Tuition & Fees: $2,656.50
- Books: $127.15
- Supplies, Uniforms, and/or Exams: $0.00
- Total Estimated Cost: $2,783.65
Financial Aid Eligibility
This program is eligible for prorated Financial Aid based on length of program and/or number of credits. Aid may not be enough to cover all program costs.
| Catalog# | Title | Credits | |
|---|---|---|---|
| 10104108 | Adobe Visual Design | 3.00 | |
| 10104109 | Adobe Video Design | 3.00 | |
| 10104107 | Social Media Marketing | 3.00 | |
| 10104102 | Marketing Principles | 3.00 | |
| 10104110 | Marketing Communications | 2.00 | |
| 10104180 | Internet and Mobile Marketing | 3.00 | |
| (17 Credits) |
| (17 Credits) |
Instructors
JON STEELE, BA, MBA
Jon earned his MBA from the University of South Florida and pursued additional education in social media marketing, web marketing, and digital design. He has held sales and marketing management positions and has international business and teaching experience. His ongoing business consulting and not-for-profit board service keep him current and connected.
“I love the marketing profession, because it isn’t just about selling things. It’s also psychology, sociology, and pop culture all in one. It’s creative design and analytical thinking. It can be art. It’s definitely a science—and it's fun!”
DEBRA WALLNER, BS, MBA
Debra’s teaching in the digital marketing field has allowed her to work with a wide variety of businesses, people, and marketing situations. She has previously held positions in the fields of advertising, sales, marketing research, and human resources–compensation. She holds an MBA from UW–Oshkosh.
“I believe that learning should be as close to real life as we can make it. Creating real-life opportunities for our students by partnering with local businesses produces graduates who come to employers with the knowledge, skills, and abilities necessary to perform that job.”
Careers
- Digital Marketing Coordinator
- Marketing Assistant
- Social Media Specialist
Take the Next Step
“I love the marketing profession, because it isn’t just about selling things. It’s also psychology, sociology, and pop culture all in one. It’s creative design and analytical thinking. It can be art. It’s definitely a science and it's fun!”
JON STEELE
INSTRUCTOR
Choose Your Path
Career pathways help you take your education one step at a time to maximize your investment and make college fit your life. Earn a credential and start using it in the workforce. Continue with another stack of related courses to gain a more advanced diploma or degree.
Transfer • Dual Credit • Credit for Prior Learning
