Digital Marketing

Associate in Applied Science (AAS)

Why choose Digital Marketing?

  • Marketing is among the top 25 high-growth occupations in Wisconsin through 2024.
  • Get the training you need to confidently combine strategy with knowledge about effective advertisements, social media, pricing, sales, and service.
  • Interested in earning a bachelor’s degree? For transfer opportunities, visit
Although it is related to advertising and sales, marketing is actually much bigger—it is all of the strategy between when a product is born and the sale is made, including development, advertisements, social media, pricing, sales, and service. In today's world, the marketer uses real-time strategies to interact with customers.

Program Locations


What You'll Learn

Mid-State’s Digital Marketing program builds the skills, experience, and connections critical to business success. Our graduates can confidently create inventive promotional campaigns, develop and implement graphic and video content, construct a dynamic social media presence, create an Internet marketing strategy, and analyze data essential for making effective business decisions.

In this program you’ll develop and polish your presentation skills to enable you to work in a multitude of industries. And you’ll learn all of this from industry experts while using emerging technology and hands-on tools. Courses are transferable to bachelor’s degree programs through a variety of transfer agreements.


  • Develop digital marketing strategies to anticipate and satisfy market needs.
  • Create digital marketing content for products, services, images, and ideas.
  • Integrate tools and technology for digital marketing initiatives.
  • Analyze the effectiveness of marketing outcomes.
  • Promote products, services, images, and/or ideas to achieve a desired outcome.
  • Evaluate information through the market research process to make business decisions.
  • Prepare selling strategies.

Estimated Entire Program Cost

Cost based on the 2023/24 academic year.

  • Tuition & Fees: $9,903.60
  • Books: $1,826.30
  • Supplies, Uniforms, and/or Exams: $0
  • Total Estimated Cost: $11,729.90

Financial Aid Eligibility

This program is eligible for full Financial Aid

Cost of Attendance

Learn more about Cost of Attendance, an estimated budget that includes categories of expenses a student can expect to incur while attending. 

This course has options available to receive credit for prior learning (CPL) or work experience.

Term: 1
  Catalog# Title Credits
  10102101 Introduction to Business  3
  10103106 Microsoft Office-Introduction  3
  10104102 Marketing Principles  3
  10104108 Adobe Visual Design 3
  10801136 English Composition 1  3
-or- 10801195 Written Communication  3
  Term Total   15 Credits
Term: 2
  Catalog# Title Credits
  10104109 Adobe Video Design 3
  10103124 Excel-Intermediate  1
  10104105 Professional Selling 3
  10104107 Social Media Marketing 3
  10104121 Fundamentals of Marketing Communications  3
  10804107 College Mathematics  3
-or- 10804118 Intermediate Algebra with Applications  4
-or- 10804189 Introductory Statistics  3
  Term Total   16-17 Credits
Term: 3
  Catalog# Title Credits
  10102121 Finance and Budgeting  3
-or- 10101140 Accounting 1  3
  10801198 Speech  3
-or- 10801196 Oral/Interpersonal Communication  3
  10104125 Promotion Management 4
  10104174 Marketing Research 3
  10104180 Internet and Mobile Marketing 3
  Term Total   16 Credits
Term: 4
  Catalog# Title Credits
  10104160 Marketing Management 4
  10809195 Economics  3
  10152187 Web Site Development for Business 3
  10809198 Introduction to Psychology  3
-or- 10809188 Developmental Psychology  3
  10809196 Introduction to Sociology  3
-or- 10809122 Introduction to American Government  3
-or- 10809172 Introduction to Diversity Studies  3
  Term Total   16 Credits
  Program Total   63-64 Credits



Debra’s teaching in the digital marketing field has allowed her to work with a wide variety of businesses, people, and marketing situations. She has previously held positions in the fields of advertising, sales, marketing research, and human resources–compensation. She holds an MBA from UW–Oshkosh.

“I believe that learning should be as close to real life as we can make it. Creating real-life opportunities for our students by partnering with local businesses produces graduates who come to employers with the knowledge, skills, and abilities necessary to perform that job.”


  • Account Representative
  • Digital Marketing Specialist
  • Marketing Coordinator
  • Account Manager
  • Advertising and Promotions Manager
  • Business-to-Business Marketer
  • Call Center Specialist
  • Customer Service Representative
  • Digital Marketer
  • Digital Sales
  • Marketing Assistant / Coordinator
  • Marketing Researcher
  • Merchandise Manager
  • Public Relations Assistant / Coordinator
  • Retail Manager
  • Sales Assistant
  • Search Engine Optimization (SEO) Coordinator
  • Social Media Manager/ Coordinator



High school students are eligible to enroll in this program and all courses required. Learn more about Mid-State Fast-Track.

“Mid-State provided me a career-focused education that gave me the skills and experience I needed to get a job in the marketing field. Having experienced instructors who are connected to the field made it possible for me to begin my career before even graduating.”


Choose Your Path

Career pathways help you take your education one step at a time to maximize your investment and make college fit your life. Earn a credential and start using it in the workforce. Continue with another stack of related courses to gain a more advanced diploma or degree.

TransferDual CreditCredit for Prior Learning

Digital Marketing Pathway