Digital Marketing
Why choose Digital Marketing?
- Marketing is among the top 25 high-growth occupations in Wisconsin through 2024.
- Get the training you need to confidently combine strategy with knowledge about effective advertisements, social media, pricing, sales, and service.
- Interested in earning a bachelor’s degree? For transfer opportunities, visit mstc.edu/transfer.
Program Locations
Marshfield Campus
2600 West 5th Street
Marshfield, WI 54449
Stevens Point Campus
1001 Centerpoint Drive
Stevens Point, WI 54481
Wisconsin Rapids Campus
500 32nd Street North
Wisconsin Rapids, Wisconsin 54494
Delivery:
Online Live or Hybrid/Blended
Daytime
Full-Time or Part-Time
16-Week Classes
Length of Program: Two Years
Credits: 63-64
Start Dates: Fall or Spring
What You'll Learn
Mid-State’s Digital Marketing program builds the skills, experience, and connections critical to business success. Our graduates can confidently create inventive promotional campaigns, develop and implement graphic and video content, construct a dynamic social media presence, create an Internet marketing strategy, and analyze data essential for making effective business decisions.
In this program you’ll develop and polish your presentation skills to enable you to work in a multitude of industries. And you’ll learn all of this from industry experts while using emerging technology and hands-on tools. Courses are transferable to bachelor’s degree programs through a variety of transfer agreements.
Estimated Entire Program Cost
Cost based on the 2022/23 academic year.
- Tuition & Fees: $9,832.34
- Books: $1,841.94
- Supplies, Uniforms, and/or Exams: $0
- Total Estimated Cost: $11,674.28
Financial Aid Eligibility
This program is eligible for full Financial Aid
| Catalog# | Title | Credits | |
|---|---|---|---|
| 10102101 | Intro to Business | 3 | |
| 10103106 | Microsoft Office-Introduction | 3 | |
| 10104102 | Marketing Principles | 3 | |
| 10104108 | Adobe Visual Design | 3 | |
| 10801136 | English Composition 1 | 3 | |
| Term Total | 15 Credits | ||
| Catalog# | Title | Credits | |
|---|---|---|---|
| 10104109 | Adobe Video Design | 3 | |
| 10103124 | Excel-Intermediate | 1 | |
| 10104105 | Professional Selling | 3 | |
| 10104107 | Social Media Marketing | 3 | |
| 10104121 | Fundamentals of Marketing Communications | 3 | |
| 10804107 | College Mathematics | 3 | |
| -or- | 10804118 | Intermediate Algebra with Applications | 4 |
| -or- | 10804189 | Introductory Statistics | 3 |
| Term Total | 16-17 Credits | ||
| Catalog# | Title | Credits | |
|---|---|---|---|
| 10102121 | Finance and Budgeting | 3 | |
| -or- | 10101140 | Accounting 1 | 3 |
| 10801198 | Speech | 3 | |
| -or- | 10801196 | Oral/Interpersonal Communication | 3 |
| 10104125 | Promotion Management | 4 | |
| 10104174 | Marketing Research | 3 | |
| 10104180 | Internet and Mobile Marketing | 3 | |
| Term Total | 16 Credits | ||
| Catalog# | Title | Credits | |
|---|---|---|---|
| 10104160 | Marketing Management | 4 | |
| 10809195 | Economics | 3 | |
| 10152187 | Web Site Development for Business | 3 | |
| 10809198 | Intro to Psychology | 3 | |
| -or- | 10809188 | Developmental Psychology | 3 |
| 10809196 | Intro to Sociology | 3 | |
| -or- | 10809122 | Intro to American Government | 3 |
| -or- | 10809172 | Introduction to Diversity Studies | 3 |
| Term Total | 16 Credits | ||
| Program Total | 63-64 Credits |
This course has options available to receive credit for prior learning (CPL) or work experience.
Instructors
DEBRA WALLNER, BS, MBA
Debra’s teaching in the digital marketing field has allowed her to work with a wide variety of businesses, people, and marketing situations. She has previously held positions in the fields of advertising, sales, marketing research, and human resources–compensation. She holds an MBA from UW–Oshkosh.
“I believe that learning should be as close to real life as we can make it. Creating real-life opportunities for our students by partnering with local businesses produces graduates who come to employers with the knowledge, skills, and abilities necessary to perform that job.”
Careers
- Account Representative
- Advertising and Promotions Manager
- Marketing Coordinator
- Account Manager
- Business-to-Business Marketer
- Call Center Specialist
- Customer Service Representative
- Digital Marketer
- Digital Sales
- Marketing Assistant / Coordinator
- Marketing Researcher
- Merchandise Manager
- Public Relations Assistant / Coordinator
- Retail Manager
- Sales Assistant
- Search Engine Optimization (SEO) Coordinator
- Social Media Manager/ Coordinator
Video
Take the Next Step
“Mid-State provided me a career-focused education that gave me the skills and experience I needed to get a job in the marketing field. Having experienced instructors who are connected to the field made it possible for me to begin my career before even graduating.”
ALLYSON OWEN
GRADUATE
Choose Your Path
Career pathways help you take your education one step at a time to maximize your investment and make college fit your life. Earn a credential and start using it in the workforce. Continue with another stack of related courses to gain a more advanced diploma or degree.
Transfer • Dual Credit • Credit for Prior Learning
