Digital Marketing

Associate in Applied Science (AAS)
Marketing-Sales-and-Service-Cluster-Icon

Why choose Digital Marketing?

  • Marketing is the third most in demand job field, according to openings posted on Wisconsin TechConnect in 2018, and among the top 25 high-growth occupations in Wisconsin through 2024.
  • Get the training you need to confidently combine strategy with knowledge about effective advertisements, social media, pricing, sales, and service.
  • Interested in earning a bachelor’s degree? For transfer opportunities, visit mstc.edu/transfer.
Although it is related to advertising and sales, marketing is actually much bigger—it is all of the strategy between when a product is born and the sale is made, including development, advertisements, social media, pricing, sales, and service. In today's world, the marketer uses real-time strategies to interact with customers.

Program Locations

Marshfield Campus
2600 West 5th Street
Marshfield, WI 54449

Stevens Point Campus
1001 Centerpoint Drive
Stevens Point, WI 54481

Wisconsin Rapids Campus
500 32nd Street North
Wisconsin Rapids, Wisconsin 54494

What You'll Learn

Mid-State’s Digital Marketing program builds the skills, experience, and connections critical to business success. Our graduates can confidently create inventive promotional campaigns, develop and implement graphic and video content, construct a dynamic social media presence, create an Internet marketing strategy, and analyze data essential for making effective business decisions.

In this program you’ll develop and polish your presentation skills to enable you to work in a multitude of industries. And you’ll learn all of this from industry experts while using emerging technology and hands-on tools. Courses are transferable to bachelor’s degree programs through a variety of transfer agreements.

Estimated Entire Program Cost

Cost based on the 2019/2020 academic calendar year.

  • Tuition & Fees: $9,220.47
  • Books: $3,170.31
  • Supplies, Uniforms, and/or Exams: $0.00
  • Total Estimated Cost: $12,390.78

Financial Aid Eligibility

This program is eligible for full Financial Aid.

Term: 1
Catalog# Title Credits
10102101 Intro to Business 3.00
10103106 Microsoft Office-Introduction 3.00
10104102 Marketing Principles 3.00
10104108 Adobe Visual Design 3.00
10801136 English Composition 1 3.00
(15 Credits)
Term: 2
Catalog# Title Credits
10104109 Adobe Video Design 3.00
10103124 Excel-Intermediate 1.00
10104105 Professional Selling 3.00
10104107 Social Media Marketing 3.00
10104110 Marketing Communications 2.00
  • 3.00
  • 4.00
10804107 College Mathematics 3.00
-or- 10804189 Introductory Statistics 3.00
-or- 10804118 Intermediate Algebra with Applications 4.00
(15-16 Credits)
Term: 3
Catalog# Title Credits
  • 4.00
10102121 Finance and Budgeting 3.00
-or- 10101111 Accounting I 4.00
  • 3.00
10801198 Speech 3.00
-or- 10801196 Oral/Interpersonal Communication 3.00
10104125 Promotion Management 4.00
10104174 Marketing Research 3.00
10104180 Internet and Mobile Marketing 3.00
(16-17 Credits)
Term: 4
Catalog# Title Credits
10104160 Marketing Management 4.00
10809195 Economics 3.00
10152187 Web Site Development for Business 3.00
10104111 Marketing Policy and Ethics 1.00
  • 3.00
10809198 Intro to Psychology 3.00
-or- 10809188 Developmental Psychology 3.00
  • 3.00
  • 3.00
10809196 Intro to Sociology 3.00
-or- 10809172 Introduction to Diversity Studies 3.00
-or- 10809122 Intro to American Government 3.00
(17 Credits)
(63-65 Credits)

Instructors

JON STEELE, BA, MBA

Jon earned his MBA from the University of South Florida and pursued additional education in social media marketing, web marketing, and digital design. He has held sales and marketing management positions and has international business and teaching experience. His ongoing business consulting and not-for-profit board service keep him current and connected.

“I love the marketing profession, because it isn’t just about selling things. It’s also psychology, sociology, and pop culture all in one. It’s creative design and analytical thinking. It can be art. It’s definitely a science—and it's fun!”
 


DEBRA WALLNER, BS, MBA

Debra’s teaching in the digital marketing field has allowed her to work with a wide variety of businesses, people, and marketing situations. She has previously held positions in the fields of advertising, sales, marketing research, and human resources–compensation. She holds an MBA from UW–Oshkosh.

“I believe that learning should be as close to real life as we can make it. Creating real-life opportunities for our students by partnering with local businesses produces graduates who come to employers with the knowledge, skills, and abilities necessary to perform that job.”

Careers

  • Account Manager
  • Business-to-Business Marketer
  • Call Center Specialist
  • Customer Service Representative
  • Digital Marketer
  • Digital Sales
  • Marketing Assistant / Coordinator
  • Marketing Researcher
  • Merchandise Manager
  • Public Relations Assistant / Coordinator
  • Retail Manager
  • Sales Assistant
  • Social Media Assistant / Coordinator

Video

“Mid-State provided me a career-focused education that gave me the skills and experience I needed to get a job in the marketing field. Having experienced instructors who are connected to the field made it possible for me to begin my career before even graduating.”

ALLYSON OWEN
MID-STATE ‘15
MARSHFIELD, WI

Choose Your Path

Career pathways help you take your education one step at a time to maximize your investment and make college fit your life. Earn a credential and start using it in the workforce. Continue with another stack of related courses to gain a more advanced diploma or degree.

TransferDual CreditCredit for Prior Learning

Digital Marketing Pathway