Woman with red hair with the Joico logo.


Mid-State’s Cosmetology and Barber Technologist students and The Salon at Mid-State are proud to use Joico products!

Joico hair-care product innovations are designed to return hair to its strongest, shiniest, healthiest state—after just one use, and with every use that follows. Their tagline "the joi of healthy hair" is a message that communicates positive emotion and unparalleled science. 

We also use the JoiColor system. Joico’s amazing coloring options (see below) ensure the perfect fit for every client.

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JoiColor System

Vero K-Pak Color

Pure tone haircolor that reconstructs as it colors. Uses Vero K-PAK®, the only haircolor featuring Quadramine® Complex, the same technology inside Joico’s award-winning K-PAK® Reconstructor. This system, adored by colorists around the globe, delivers stunning vibrancy, excellent condition, predictability, and long-lasting color results.

Age Defy

Haircolor to reverse the signs of aging with softer, more manageable texture and over-the-top vibrant gloss. Joico’s first haircolor proven to reverse the key signs of maturing hair—texture, luster and color.

Color Intensity

Intensely concentrated pigments that yield vibrant color that lasts through 25 shampoos and leaves hair gorgeously conditioned. 


Haircolor that re-strengthens as it colors, leaving hair softer, more nourished, and twice as shiny in a single color service. Transforms hair from the inside out with breakthrough bond-building ArgiPlex™ technology, delivering astonishing shine, color longevity, and overall healthier-looking hair.

Blonde Life

A lightening and brightening system just for blondes... and those who want to be lifted to new heights without sacrificing hair’s shine or condition. With strand-strengthening cutting-edge Arginine and an exotic, nutrient-rich blend of Tamanu and Monoi oils, Blonde Life banishes the challenges of brassiness, off-tones, fading, and damage that blondes face on a daily basis.

About Joico

Zotos is the parent company of Joico. Their company's mission is to share the Joi of Healthy Hair with as many salon professionals and clients as possible. Zotos has invested in wind turbines as an alternative source of electricity to help power their Geneva, New York, plant. Wind power reduces their reliance on fossil-fueled energy and increases their use of clean, renewable energy. In 2011, they secured a spot on the US Environmental Protection Agency's (EPA) Top 20 On-Site Generation list. They also have earned recognition from the American Wind Energy Association for being one of the top 2011 on-site wind projects launched by a manufacturing company in the United States. Zotos is also working hard to minimize their environmental footprint in other areas as well. In 2015, they reduced water usage, wastewater generation and waste generation itself by a full 10 percent.