Digital Marketing Promotions

Digital Marketing Promotions

Technical Diploma

Traditional advertising is not the only way to promote products and services. Today’s businesses rely on digital marketing promotions to provide meaningful content to consumers and allow themselves to be found quickly and easily online.

A Closer Look

Specialists in digital marketing promotions create effective marketing campaigns that reach people via the Internet and other digital technologies. They may choose to specialize in certain areas—such as social media or the use of Adobe software—or they may possess more general digital marketing expertise.

Those looking for a career that combines strategy with creativity will find it in digital marketing promotions.


What You'll Learn

The Digital Marketing Promotions program prepares students to communicate with customers with an emphasis on the use of digital media and technology. Graduates are able to use digital tools and design software to create a variety of promotional materials to be used by businesses, whether in a traditional or online environment.

In this program you will complete hands-on projects to create traditional and digital communications using Adobe Photoshop, Illustrator, and InDesign in addition to mobile apps for visual design and creation. You’ll also use Adobe Premiere to design and create videos, and you’ll plan and execute social media content using multiple platforms and analytics.


Careers

  • Digital Marketing Coordinator
  • Marketing Assistant
  • Social Media Specialist

Program Information Guide

See the printable Program Information Guide to learn about career pathways, transfer opportunities, program outcomes, and more. If you are unable to access this document, please contact a new student specialist by calling 888.575.6782.

Costs and Financial Aid Eligibility

Expected Program Costs

Cost based on the 2018/2019 academic calendar year.

  • Tuition & Fees: $1,995.24
  • Books: $206.75
  • Supplies, Uniforms, and/or Exams: $0.00
  • Total Estimated Cost: $2,201.99

Financial Aid Eligibility

This program is NOT eligible for Financial Aid.


Courses

Catalog# Title Credits
Term: 1
10104102 Marketing Principles 3.00
10104107 Social Media Marketing 3.00
10104108 Adobe Visual Design 3.00
10104109 Adobe Video Design 3.00
10104110 Marketing Communications 2.00
(14 Credits)
Total Credits: 14