Digital Marketing

Why Digital Marketing?

Digital marketing is a fast-growing, high-demand field that blends strategy, creativity, and technology. In this program, you will learn to plan and implement effective marketing campaigns across digital platforms while developing skills in social media, advertising, pricing, and customer engagement. You will gain the knowledge to analyze data, connect with audiences, and drive business growth in an increasingly online world.

At Mid-State, you will learn from marketing professionals who bring real-world experience into the classroom. You’ll gain hands-on practice using current marketing technologies in digital marketing, sales, and communication opportunities.

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Program Facts

Total Credits

64-65 Credits

Degree Type

Associate in Applied Science (AAS)

Program Length

Two Years

Delivery Method

Online

Location

Online

Start Dates

Fall, Spring, Summer

Estimated Program Cost

$11,802.88

View Cost of Attendance

Financial Aid Eligibility

Fully Eligible

View Types of Aid

Program Outcomes

Graduates leave ready to succeed in their careers. Each year, data from Mid-State's Graduate Survey and statewide reports show consistently high satisfaction and strong starting salaries. Here's a snapshot of what success looks like after graduation.

Career Opportunities

Account Representative

Digital Marketing Specialist

Marketing Assistant/Coordinator

Search Engine Optimization (SEO) Coordinator

Social Media Manager/Coordinator

$65k Median Annual Salary

Recent program grads in Wisconsin earned a starting salary of $64,815. Source: Lightcast Data Set

781

Average Monthly Hires

781 of recent Wisconsin program grads landed jobs within six months of graduation. Source: Lightcast Data Set

100%

Mid-State Graduate Satisfaction Rate

Students leave proud, prepared, and confident in what comes next. Source: Mid-State Graduate Survey Results

Program Details

Take a closer look at what the program offers and what to expect.

Program Courses

Following is the list of courses within the program. Your course plan may vary, and you'll get a recommended sequence once you're enrolled. See the program information guide below for full course details or talk with your advisor.

Program Information Guide (PDF)

Full-Time Curriculum (64-65 Total Credits)

Credit for Prior Learning (CPL) options are available for some courses.

Term 1: (16 Credits)

Course Number	Course Name	CPL	Credits
10102101	Introduction to Business	Yes	3
10103106	Microsoft Office-Introduction	Yes	3
10104102	Marketing Principles	Yes	3
10104108	Adobe Visual Design	No	3
10801195 or 10801136	Written Communication or English Composition 1	Yes	3
10890102	GPS for Student Success	Yes	1

Term 2: (16-17)

Course Number	Course Name	CPL	Credits
10103124	Excel-Intermediate	Yes	1
10104105	Professional Selling	No	3
10104107	Social Media Marketing	No	3
10104109	Adobe Video Design	No	3
10104121	Fundamentals of Marketing Communications	Yes	3
10804107 or 10804118 or 10804189	College Mathematics or Intermediate Algebra with Applications or Introductory Statistics	Yes	3 or 4 or 3

Term 3: (16 Credits)

Course Number	Course Name	CPL	Credits
10101140	Accounting 1	Yes	3
10104125	Promotion Management	No	4
10104174	Marketing Research	No	3
10104180	Internet and Mobile Marketing	No	3
10801196	Oral/Interpersonal Communication or Speech	Yes	3

Term 4: (16 Credits)

Course Number	Course Name	CPL	Credits
10104175	Digital Design Components	No	3
10104160	Marketing Management	No	4
10809172 or 10809196 or 1809122	Introduction to Diversity Studies or Introduction to Sociology or Introduction to American Government	Yes	3
10809188 or 10809198	Developmental Psychology or Introduction to Psychology	Yes	3
10809195	Economics	Yes	3

Program Outcomes

Employers will expect graduates of this program to be able to:

Develop digital marketing strategies to anticipate and satisfy market needs.
Create digital marketing content for products, services, images, and ideas.
Integrate tools and technology for digital marketing initiatives.
Analyze the effectiveness of marketing outcomes.
Promote products, services, images, and/or ideas to achieve a desired outcome.
Evaluate information through the market research process to make business decisions.
Prepare selling strategies.

Employability Skills

Alongside your career training, you'll develop key workplace strengths. Explore the additional skills you'll build.

Employability Skills (PDF)

Technical Standards

To succeed in this program, you'll need to meet certain technical standards. These are the key skills and abilities needed for the program and future career success—with or without reasonable accommodations. Be sure to review them carefully before you apply.

Technical Standards (PDF)

Career pathways help you build your education step by step. Each stage offers one or more credentials that are recognized by employers and lead to real jobs—and you can keep building toward your career goals as you go.

Prior Learning

Certificate

Technical Degree

Associate Degree

Bachelor's Degree

Get credit for what you already know. You may be able to earn college credit for prior learning through skills you’ve gained through high school classes, previous college work, self-study, military training, jobs, or volunteer experience.

Credit for Prior Learning
High School Dual Credit
Mid-State Fast-Track – Open to high school students

“Most students go to college to find good-paying careers doing something they enjoy. Mid-State gave me that and so much more, as I discovered my passion and achieved more than I ever could have anticipated.”

- Bryce C.
Mid-State Grad
“I couldn't have asked for a better education. My instructors were some of the most incredible people, and they were willing to do whatever was necessary to help everyone.”

- Leslie T.
Mid-State Grad
“Mid-State’s hands-on learning, convenient scheduling, updated technology, and instructors who can relate to the field have all helped me become successful and even advance in my career in under a year.”

- Stephanie B.
Mid-State Grad
“I value my experience at Mid-State tremendously. Even with a disability my education gave me the opportunity to join the workforce before I even graduated. Education equals opportunity.”

- Jake A.
Mid-State Grad
“My degree from Mid-State and the encouragement I received from my teachers gave me the skills and confidence to move forward in my life and excel in my career.”

- Sharon R.
Mid-State Grad
“The education I received at Mid-State has been invaluable. It built a foundation that is endlessly improving, providing excellent growth opportunities in my career.”

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Mid-State Grad