Catalog Number
10104107
Credits
3.00
Description

Addresses how social media has transformed marketing communications from traditional mass media to individualized marketing. Using a variety of social media tools and platforms, this class explores the different methodologies for social media marketing. Topics include creating social media, integrating social media as part of a marketing campaign, the concept of viral marketing, measuring social media success through analytics, and how organizations and individuals have successfully applied this form of marketing.

Class Listing

Term: Spring 2020
Class Number: 21543
Start Date End Date Day Class Time Delivery Mode Location
M 9:00 AM - 11:00 AM Blended/Telepresence Marshfield Campus
Term: Summer 2020
Class Number: 40066
Start Date End Date Day Class Time Delivery Mode Location
MTWRFSU 2:00 AM - 12:00 AM Online Online