Catalog Number
10104125
Credits
4.00
Description

Focuses on the theory and practice of integrated marketing communications in order to develop content strategies and marketing campaigns. The fundamentals of multi-channel promotions as related to target audiences and the marketing mix are studied. The characteristics of major media alternatives including radio, television, newspapers, magazines, outdoor, direct response, and digital media are also explored. Finally, target market research, campaign planning, and creative approaches to messaging are practiced within a project-based learning environment. Prerequisite: Marketing Principles 10104102

Requirements
011612

Prerequisite: Marketing Principles 10104102

Class Listing

Term: Fall 2020
Class Number: 63387
Start Date End Date Day Class Time Delivery Mode Location
M 2:00 PM - 4:00 PM Blended/Telepresence Stevens Point Campus
W 2:00 PM - 3:00 PM Blended/Telepresence Stevens Point Campus
Class Number: 63391
Start Date End Date Day Class Time Delivery Mode Location
M 2:00 PM - 4:00 PM Blended/Telepresence Wisconsin Rapids Campus
TW 2:00 PM - 3:00 PM Blended/Telepresence Wisconsin Rapids Campus
Class Number: 63396
Start Date End Date Day Class Time Delivery Mode Location
M 2:00 PM - 4:00 PM Blended/Telepresence Marshfield Campus
W 2:00 PM - 3:00 PM Blended/Telepresence Marshfield Campus