Mid-State is making good progress in restarting our IT Systems. Students with classes scheduled for Wednesday, 9/30/20 and Thursday, 10/1/20 will be contacted regarding the status of their classes. Campuses Remain Open. Updated 9/30/20 | 12:45 p.m.
Focuses on the theory and practice of integrated marketing communications in order to develop content strategies and marketing campaigns. The fundamentals of multi-channel promotions as related to target audiences and the marketing mix are studied. The characteristics of major media alternatives including radio, television, newspapers, magazines, outdoor, direct response, and digital media are also explored. Finally, target market research, campaign planning, and creative approaches to messaging are practiced within a project-based learning environment. Prerequisite: Marketing Principles 10104102
Prerequisite: Marketing Principles 10104102