Catalog Number

Focuses on the theory and practice of integrated marketing communications in order to develop content strategies and marketing campaigns. The fundamentals of multi-channel promotions as related to target audiences and the marketing mix are studied. The characteristics of major media alternatives including radio, television, newspapers, magazines, outdoor, direct response, and digital media are also explored. Finally, target market research, campaign planning, and creative approaches to messaging are practiced within a project-based learning environment. Prerequisite: Marketing Principles 10104102


Prerequisite: Marketing Principles 10104102

Class Listing

To view class availability:

  • Current Mid-State students: Log into MyMSTC.
  • Not yet a current Mid-State Student? Look up the course in our online class search.

If you would like to enter an associate degree or technical diploma program, OR you have not yet chosen a program (undecided), you can apply now.