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This course prepares the learner to create and manage a wide range of internal and external organizational communications that are essential to the marketing function. Learners will be instructed on the interpersonal communication techniques required for success as a marketing professional. Topics will include preparing professionally written content, effectively using verbal and non-verbal communication in a business setting, and developing a professional appearance and polish. Presentation techniques for the creation and delivery of complex marketing materials and data will be addressed. Additionally, there will be a focus on public relations to include writing press releases, managing crises, and speaking with the media.

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