Marketing Communications

Catalog Number
10104110
Credits
2.00
Description

This course prepares the learner to create and manage a wide range of internal and external organizational communications that are essential to the marketing function. Learners will be instructed on the interpersonal communication techniques required for success as a marketing professional. Topics will include preparing professionally written content, effectively using verbal and non-verbal communication in a business setting, and developing a professional appearance and polish. Presentation techniques for the creation and delivery of complex marketing materials and data will be addressed. Additionally, there will be a focus on public relations to include writing press releases, managing crises, and speaking with the media.

Class Listing

Term:
Class Number Start Date End Date Day Class Time Delivery Mode Location
21559 T 3:00 PM - 4:00 PM Blended/Telepresence Stevens Point Campus
21560 T 2:00 PM - 3:00 PM Blended/Telepresence Wisconsin Rapids Campus
21560 R 2:00 PM - 3:00 PM Blended/Telepresence Wisconsin Rapids Campus
21558 T 2:00 PM - 3:00 PM Blended/Telepresence Marshfield Campus
21558 W 2:00 PM - 3:00 PM Blended/Telepresence Marshfield Campus
21559 T 2:00 PM - 3:00 PM Blended/Telepresence Stevens Point Campus