This course prepares the learner to create and manage a wide range of internal and external organizational communications that are essential to the marketing function. Learners will be instructed on the interpersonal communication techniques required for success as a marketing professional. Topics will include preparing professionally written content, effectively using verbal and non-verbal communication in a business setting, and developing a professional appearance and polish. Presentation techniques for the creation and delivery of complex marketing materials and data will be addressed. Additionally, there will be a focus on public relations to include writing press releases, managing crises, and speaking with the media.
|Class Number||Start Date||End Date||Day||Class Time||Delivery Mode||Location|
|21559||T||3:00 PM - 4:00 PM||Blended/Telepresence||Stevens Point Campus|
|21560||T||2:00 PM - 3:00 PM||Blended/Telepresence||Wisconsin Rapids Campus|
|21560||R||2:00 PM - 3:00 PM||Blended/Telepresence||Wisconsin Rapids Campus|
|21558||T||2:00 PM - 3:00 PM||Blended/Telepresence||Marshfield Campus|
|21558||W||2:00 PM - 3:00 PM||Blended/Telepresence||Marshfield Campus|
|21559||T||2:00 PM - 3:00 PM||Blended/Telepresence||Stevens Point Campus|