Catalog Number
10104180
Credits
3.00
Description

Introduces the fundamentals and methodologies for developing effective, Internet-based, digital marketing strategies. Specific areas of focus include search engine marketing (SEM) and optimization (SEO), pay-per-click (PPC), website analytics, webpage and content optimization, and best practices for online advertising and email marketing. Additionally, mobile marketing topics such as developing a mobile strategy, planning a mobile web presence, and the effective use of mobile apps and tactics are explored.

Class Listing

Term: Fall 2020
Class Number: 63231
Start Date End Date Day Class Time Delivery Mode Location
M 1:00 PM - 1:50 PM Blended/Telepresence Wisconsin Rapids Campus
T 8:00 AM - 9:00 AM Blended/Telepresence Wisconsin Rapids Campus
Class Number: 63233
Start Date End Date Day Class Time Delivery Mode Location
M 1:00 PM - 1:50 PM Blended/Telepresence Marshfield Campus
R 0:00 AM - 11:00 AM Blended/Telepresence Marshfield Campus
Class Number: 63237
Start Date End Date Day Class Time Delivery Mode Location
M 1:00 PM - 1:50 PM Blended/Telepresence Stevens Point Campus
W 0:00 AM - 11:00 AM Blended/Telepresence Stevens Point Campus