Internet and Mobile Marketing

Catalog Number
10104180
Credits
3.00
Description

Introduces the fundamentals and methodologies for developing effective, Internet-based, digital marketing strategies. Specific areas of focus include search engine marketing (SEM) and optimization (SEO), pay-per-click (PPC), website analytics, webpage and content optimization, and best practices for online advertising and email marketing. Additionally, mobile marketing topics such as developing a mobile strategy, planning a mobile web presence, and the effective use of mobile apps and tactics are explored.

Class Listing

Term: Fall 2019
Class Number Start Date End Date Day Class Time Delivery Mode Location
63340 T 4:00 PM - 5:00 PM Blended/Telepresence Marshfield Campus
63340 W 4:00 PM - 5:00 PM Blended/Telepresence Marshfield Campus
63341 T 4:00 PM - 5:00 PM Blended/Telepresence Stevens Point Campus
63341 T 5:00 PM - 6:00 PM Blended/Telepresence Stevens Point Campus
63339 T 4:00 PM - 5:00 PM Blended/Telepresence Wisconsin Rapids Campus
63339 R 4:00 PM - 5:00 PM Blended/Telepresence Wisconsin Rapids Campus