Catalog Number

Introduces the fundamentals and methodologies for developing effective, Internet-based, digital marketing strategies. Specific areas of focus include search engine marketing (SEM) and optimization (SEO), pay-per-click (PPC), website analytics, webpage and content optimization, and best practices for online advertising and email marketing. Additionally, mobile marketing topics such as developing a mobile strategy, planning a mobile web presence, and the effective use of mobile apps and tactics are explored.

Class Listing

To view class availability:

  • Current Mid-State students: Log into MyMSTC.
  • Not yet a current Mid-State Student? Look up the course in our online class search.

If you would like to enter an associate degree or technical diploma program, OR you have not yet chosen a program (undecided), you can apply now.