Mid-State continues to make progress in restarting our IT systems. Students with classes scheduled for Thursday, 10/1/2020 and Friday, 10/2/20 will be contacted regarding the status of their classes. Campuses remain open. Updated 10/1/20 | 3:00 p.m.
Introduces the fundamentals and methodologies for developing effective, Internet-based, digital marketing strategies. Specific areas of focus include search engine marketing (SEM) and optimization (SEO), pay-per-click (PPC), website analytics, webpage and content optimization, and best practices for online advertising and email marketing. Additionally, mobile marketing topics such as developing a mobile strategy, planning a mobile web presence, and the effective use of mobile apps and tactics are explored.