Catalog Number

Introduces the fundamentals and methodologies for developing effective, Internet-based, digital marketing strategies. Specific areas of focus include search engine marketing (SEM) and optimization (SEO), pay-per-click (PPC), website analytics, webpage and content optimization, and best practices for online advertising and email marketing. Additionally, mobile marketing topics such as developing a mobile strategy, planning a mobile web presence, and the effective use of mobile apps and tactics are explored.

Class Listing

Term: Fall 2021
Class Number: 63506
Start Date End Date Day Class Time Delivery Mode Location
M 1:00 PM - 1:50 PM Wisconsin Rapids Campus