Introduces the fundamentals and methodologies for developing effective, Internet-based, digital marketing strategies. Specific areas of focus include search engine marketing (SEM) and optimization (SEO), pay-per-click (PPC), website analytics, webpage and content optimization, and best practices for online advertising and email marketing. Additionally, mobile marketing topics such as developing a mobile strategy, planning a mobile web presence, and the effective use of mobile apps and tactics are explored.
|Class Number||Start Date||End Date||Day||Class Time||Delivery Mode||Location|
|63340||T||4:00 PM - 5:00 PM||Blended/Telepresence||Marshfield Campus|
|63340||W||4:00 PM - 5:00 PM||Blended/Telepresence||Marshfield Campus|
|63341||T||4:00 PM - 5:00 PM||Blended/Telepresence||Stevens Point Campus|
|63341||T||5:00 PM - 6:00 PM||Blended/Telepresence||Stevens Point Campus|
|63339||T||4:00 PM - 5:00 PM||Blended/Telepresence||Wisconsin Rapids Campus|
|63339||R||4:00 PM - 5:00 PM||Blended/Telepresence||Wisconsin Rapids Campus|