Marketing

Marketing

Associate in Applied Science (AAS)

In these challenging economic times, marketing positions are increasingly critical in today’s business world!

Labor market information indicates that the demand for marketing specialists will grow at even a faster rate than in the past. Earning a Marketing degree from MSTC gives you the competitive edge that employers demand.

In the Marketing program, you receive skills, solid connection to businesses, and real-world experience from industry experts inside and outside the classroom. Technology and other tools are used to explore business marketing trends. You will also participate in a variety of hands-on activities to create and analyze marketing research, design comprehensive promotional plans, and manage branding and advertising campaigns.

Marketing graduates have the ability to develop strategies to anticipate and satisfy market needs; promote products, services, images, and/or ideas to achieve a desired outcome; evaluate information through the market research process to make business decisions; and prepare selling strategies.

The Marketing program is offered at the Stevens Point and Wisconsin Rapids campuses. The first year of the program is available at Marshfield Campus.

Jobs

  • Account Manager
  • Business-to-Business Marketer
  • Call Center Specialist
  • Customer Service Representative
  • Digital Marketer
  • Digital Sales
  • Marketing Assistant / Coordinator
  • Marketing Researcher
  • Merchandise Manager
  • Public Relations Assistant / Coordinator
  • Retail Manager
  • Sales Assistant
  • Social Media Assistant / Coordinator

Courses

Catalog# Title Credits
Term: 1
10102101 Intro to Business 3.00
10103106 Microsoft Office-Introduction 3.00
10104102 Marketing Principles 4.00
10104120 Media Strategies 3.00
10801195 Written Communication 3.00
-or-
10801136 English Composition 1 3.00
(16 Credits)
Term: 2
10102103 Business Law & Ethics 3.00
-or-
10105160 Business Law 3.00
10104105 Selling Principles 3.00
10104107 Social Media Marketing 3.00
10801198 Speech 3.00
-or-
10801196 Oral/Interpersonal Communication 3.00
10804107 College Mathematics 3.00
-or-
10804118 Intermediate Algebra with Applications 4.00
-or-
10804189 Introductory Statistics 3.00
10809172 Introduction to Diversity Studies 3.00
-or-
10809122 Intro to American Government 3.00
-or-
10809196 Intro to Sociology 3.00
(18-19 Credits)
Term: 3
10101111 Accounting I 4.00
10102180 International Business 3.00
10104125 Promotion Principles 4.00
10104174 Marketing Research 3.00
10809144 Macroeconomics 3.00
(17 Credits)
Term: 4
10104160 Marketing Decision-Making 4.00
10104180 E-Commerce Principles 3.00
10809143 Microeconomics 3.00
10809198 Intro to Psychology 3.00
-or-
10809188 Developmental Psychology 3.00
Elective 1.00
Elective 3.00
(17 Credits)
Total Credits: 68-69