Overview The Marketing program integrates basic business and technical skills, strategic marketing content and interpersonal/sales skills, providing a broad base of knowledge. Learn to generate marketing information for effective decision-making, assess emerging global trade activities that impact business marketing and manage marketing within an enterprise. Gain the ability to apply technology to marketing and marketing information systems as well as develop long-term strategic marketing plans. Topics covered include how to design a promotional plan, formulate selling strategies and manage marketing within an enterprise. This program has credit transfer agreements with UW-Platteville, UW-Stout, UW-Whitewater, Capella University, Franklin University, Lakeland College, Milwaukee School of Engineering, Silver Lake University and Upper Iowa University. The Marketing program is an Associate in Applied Science (AAS) Degree and offered at MSTC's Wisconsin Rapids campus. |
