Social Media Marketing

Social Media Marketing

Catalog Number:





Addresses how social media has transformed marketing communications from traditional mass media to individualized marketing. Using social media tools such as Facebook, YouTube, Twitter, LinkedIn, and more, this class explores the different methodologies for social media marketing. Topics include creating social media, integrating social media as part of a marketing campaign, the concept of viral marketing, ethical and potential legal concerns that have arisen over these forms of communication, and how organizations and individuals have successfully applied social media marketing. Recommended Accuplacer scores - Reading 55, Sentence Skills 60, Arithmetic 34


No Requirements

Upcoming Schedule:

Spring 2018

01/22/2018 TO 05/16/2018

No classes offered during this term.

Summer 2018

06/04/2018 TO 08/03/2018

Class# Start Date End Date Day Class Time Mode Location Credits
40675 06/04/18 08/03/18 MTWRFSU 12:00 AM - 12:00 AM Online 3.00
Fall 2018

08/27/2018 TO 12/19/2018

No classes offered during this term.