Social Media Marketing

Social Media Marketing

Catalog Number:

10104107

Credits:

3.00

Description:

This course addresses how social media has transformed marketing communications from traditional mass media to individualized marketing. Using social media tools such as Facebook, YouTube, Twitter, LinkedIn, and more, this class explores the different methodologies for social media marketing. Topics addressed include creating social media, integrating social media as part of a marketing campaign, the concept of viral marketing, ethical and potential legal concerns that have arisen over these forms of communication, and how organizations and individuals have successfully applied social media marketing. Recommended Accuplacer scores - Reading 55, Sentence Skills 60, Arithmetic 34

Requirements:

No Requirements

Upcoming Schedule:

Spring 2017

01/16/2017 TO 05/18/2017

Summer 2017

06/05/2017 TO 08/04/2017

Fall 2017

08/24/2017 TO 12/20/2017