Media Strategies

Media Strategies

Catalog Number:

10104120

Credits:

3.00

Description:

This course prepares the student to compare, evaluate, and select different advertising mediums. It includes analyzing media purchasing strategies and the design and development of effective advertising for each medium. Additional topics include the evaluation of survey information and pricing methodology for each medium. Corequisite: Marketing Principles 10104102

Requirements:

Corequisite: Marketing Principles 10104102

Upcoming Schedule:

Spring 2016

01/11/2016 TO 05/11/2016

Summer 2016

06/06/2016 TO 08/04/2016

Fall 2016

08/22/2016 TO 12/19/2016