Media Strategies

Media Strategies

Catalog Number:

10104120

Credits:

3.00

Description:

This course prepares the student to compare, evaluate, and select different advertising mediums. It includes analyzing media purchasing strategies and the design and development of effective advertising for each medium. Additional topics include the evaluation of survey information and pricing methodology for each medium. Corequisite: Marketing Principles 10104102

Requirements:

Corequisite: Marketing Principles 10104102

Upcoming Schedule:

Summer 2015

06/01/2015 TO 07/31/2015

No Classes found for this term.

Fall 2015

08/17/2015 TO 12/15/2015

Class# Start Date End Date Day Class Time Mode Location Credits
62753 08/18/15 12/15/15 TR 10:00 AM - 11:50 AM In Person Stevens Point 3.00
63295 08/17/15 12/15/15 MTWRFSU 12:00 AM - 12:00 AM ITV/Web Enhanced Wisconsin Rapids 3.00
63295 08/18/15 12/15/15 TR 12:00 PM - 12:50 PM ITV/Web Enhanced Wisconsin Rapids 3.00
63398 08/17/15 12/15/15 MTWRFSU 12:00 AM - 12:00 AM ITV/Web Enhanced Marshfield 3.00
63398 08/18/15 12/14/15 TR 12:00 PM - 12:50 PM ITV/Web Enhanced Marshfield 3.00
Spring 2016

01/11/2016 TO 05/11/2016

No Classes found for this term.