Media Strategies

Media Strategies

Catalog Number:

10104120

Credits:

3.00

Description:

This course prepares the student to compare, evaluate, and select different advertising mediums. It will include analyzing media purchasing strategies and the design and development of effective advertising for each medium. Additional topics include the evaluation of survey information and pricing methodology for each medium. Corequisite: Marketing Principles 10104102

Requirements:

Corequisite: Marketing Principles 10104102

Upcoming Schedule:

Fall 2014

08/18/2014 TO 12/17/2014

Class# Start Date End Date Day Class Time Mode Location Credits
63005 08/19/14 12/17/14 T 12:00 PM - 1:50 PM ITV/Web Enhanced Wisconsin Rapids 3.00
63005 08/19/14 12/17/14 MTWRFSU 12:00 AM - 12:00 AM ITV/Web Enhanced Wisconsin Rapids 3.00
62996 08/19/14 12/16/14 T 11:00 AM - 11:50 AM Hybrid Stevens Point 3.00
62996 08/19/14 12/16/14 R 11:00 AM - 12:50 PM Hybrid Stevens Point 3.00
62996 08/19/14 12/16/14 MTWRFSU 12:00 AM - 12:00 AM Hybrid Stevens Point 3.00
63008 08/19/14 12/17/14 MTWRFSU 12:00 AM - 12:00 AM ITV/Web Enhanced Marshfield 3.00
63008 08/19/14 12/17/14 T 12:00 PM - 1:50 PM ITV/Web Enhanced Marshfield 3.00
Spring 2015

01/12/2015 TO 05/13/2015

No Classes found for this term.

Summer 2015

06/01/2015 TO 07/30/2015

No Classes found for this term.