Media Strategies

Media Strategies

Catalog Number:

10104120

Credits:

3.00

Description:

This course prepares the student to compare, evaluate, and select different advertising mediums. It will include analyzing media purchasing strategies and the design and development of effective advertising for each medium. Additional topics include the evaluation of survey information and pricing methodology for each medium. Corequisite: Marketing Principles 10104102

Requirements:

Corequisite: Marketing Principles 10104102

Upcoming Schedule:

Fall 2014

08/18/2014 TO 12/17/2014

Spring 2015

01/12/2015 TO 05/13/2015

Summer 2015

06/01/2015 TO 07/31/2015

Fall 2015

08/17/2015 TO 12/15/2015