MSTC Home Header MSTC Programs
About MSTC MSTC Programs Work at MSTC Business and Industry MyMSTC / Current Students
Header
Get Started!
Academic Calendar Certificates Faculty Home Pages
Academic Divisions Class Schedules & Catalog Library Services
Academic Support Center Continuing Education
Apprenticeships Distance Education/Online Classes
Search Search
Search
Header Header
spacer
 

Web-Based Marketing Certificate

Focus on the conceptual and technical aspects of electronic commerce. Explore revenue models, business strategies and the infrastructure of web-based businesses. Learn the skills to make informed decisions regarding strategic planning, development and maintenance of a web-based business.

Curriculum Credits
Microsoft Office-Beginning     3
Web Principles: HTML/FrontPage     3
Marketing Principles     4
E-Commerce Principles     3
Total Credits       13
   
Course Descriptions:
Microsoft Office-Beginning - 3 credits
10103106 
        
Develops introductory skills in the Microsoft Office Suite (Word, Excel, Access, PowerPoint), Windows Explorer, Internet, and computer concepts through demonstrations and lab exercises.

Web Principles: HTML/FrontPage - 3 credits
10103192 
        
This course provides an introduction to web page development, with a strong focus on hypertext markup language (HTML) and Microsoft FrontPage. The course also addresses design and deployment issues as they relate to web page development, including graphics, fonts, layout, accessibility, and usage. Corequisite: Windows Operating Systems 10103102 or Microsoft Office-Beginning 10103106

Marketing Principles - 4 credits
10104102 
        
Students study the practices and methods of manufacturers and distributors in the marketing of goods and services. Product planning, pricing strategies, distribution systems, channel activities, and the role of government, as well as other factors influencing marketing today are emphasized.

E-Commerce Principles - 3 credits
10104180
         
This course provides an overview of electronic commerce. Business models underlying these electronic commerce applications are studied from both operational and strategic perspectives. A review is made of world-wide web technology trends including electronic payments and related issues of authentication, security, privacy, intellectual property right, and tax implications.

Back to top

 

spacer
Footer Footer
spacer