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Explore the basic concepts and practices in communicating information about your small business to potential audiences. Get an overview of the four "P's" of marketing, the communication process to reach the customer through personal selling and the use of various forms of media to reach that audience.
| Curriculum |
Credits |
| Marketing Principles |
4 |
| Selling Principles |
3 |
| Media Strategies |
3 |
| Marketing Your Small Business |
3 |
| Total Credits |
13 |
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|
Course Descriptions:
Marketing Principles - 4 credits
10104102
Students study the practices and methods of manufacturers and distributors in the marketing of goods and services. Product planning, pricing strategies, distribution systems, channel activities, and the role of government, as well as other factors influencing marketing today are emphasized.
Selling Principles - 3 credits
10104105
Helps students develop the kind of sales techniques that encourage customers to believe in the integrity of the salesperson and the product. Subjects include handling customers' tangible and intangible needs, attitude conversion, sales strategies for a variety of conditions, and the changing form of selling techniques. Focuses on the need for a sales personality and the importance of psychology and creativity in selling.
Media Strategies - 3 credits
10104120
This course prepares the student to compare, evaluate, and select different advertising mediums. It will include analyzing media purchasing strategies and the design and development of effective advertising for each medium. Additional topics include the evaluation of survey information and pricing methodology for each medium. Corequisite: Marketing Principles 10104102
Marketing Your Small Business - 3 credits
10145187
Enables prospective or existing business owners/managers to implement and evaluate a marketing plan for their small business. Students will develop a marketing plan for a selected small business. Components of the plan will include market research, customer focus, quality, pricing, and advertising.
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