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Learn the skills to make informed media decisions to buy and sell advertising. General business concepts serve as a foundation for the marketing skills used in media marketing. A thorough understanding of how media is measured, managed, priced and placed will provide you with the ability to make advertising buying decisions for a small business or represent a media company in advertising sales and marketing.
| Curriculum |
Credits |
| Intro to Business |
3 |
| Business Law & Ethics |
3 |
| Marketing Principles |
4 |
| Selling Principles |
3 |
| Media Strategies |
3 |
| Total Credits |
16 |
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|
Course Descriptions:
Intro to Business - 3 credits
10102101
An introduction to what a business is, how it operates, and how it is managed. Students will identify forms of ownership and the processes used in production and marketing, finance, personnel and management in business operations.
Business Law & Ethics - 3 credits
10102103
This course is designed to prepare students to make informed ethical decisions, form legal opinions and values, and work within the legal business framework. Topics will include the attributes of ethical decisions, the basics of our legal system, including its history and court system; crimes and torts; contracts, including types, formation, execution and termination; sales contracts; agency; national employment law; and bailments. Emphasis is given to ethics in all legal topics.
Marketing Principles - 4 credits
10104102
Students study the practices and methods of manufacturers and distributors in the marketing of goods and services. Product planning, pricing strategies, distribution systems, channel activities, and the role of government, as well as other factors influencing marketing today are emphasized.
Selling Principles - 3 credits
10104105
Helps students develop the kind of sales techniques that encourage customers to believe in the integrity of the salesperson and the product. Subjects include handling customers' tangible and intangible needs, attitude conversion, sales strategies for a variety of conditions, and the changing form of selling techniques. Focuses on the need for a sales personality and the importance of psychology and creativity in selling.
Media Strategies - 3 credits
10104120
This course prepares the student to compare, evaluate, and select different advertising mediums. It will include analyzing media purchasing strategies and the design and development of effective advertising for each medium. Additional topics include the evaluation of survey information and pricing methodology for each medium. Corequisite: Marketing Principles 10104102
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